Having worked with LNER for a number of years M&C Saatchi were commissioned to do a full rejuvenation of their brand. Working closely with the clients, I lead a team of designs to reimagine the LNER brand. Building on their existing brand equity we created an exciting new chapter for LNER. Central to this new look and feel is a bespoke cut of Gotham, created in collaboration with monotype to bring cues from the brand identity into the font.

– Design
– Art direction
– Animation
– Brand design & guidelines
– Bespoke font creation